Highlights Calendar Speakers
LATAM 2022
Venues
Advertising Week LATAM 2022
How Programmatic Tech is Evolving and What That Means for DOOH
Thursday, 10 November at 11:30 AM
The Innovation Factory, Presented by Pluto TV
Karla González
Karla del Valle
Cynthia Vargas Arambula
Fernanda Garcia
Jazmin Argüelles
Advances in AdTech

In this session...

Join us as we discuss innovation and the advancement of DOOH advertising with some of the most intriguing thought leaders in the market.

What You'll Learn from This Session...

  1. Define key areas of growth for the channel in 2023 and beyond.
  2. Understand main challenges and opportunities for programmatic DOOH.
  3. Learn about benefits of pairing DOOH with other media channels.

Presented with


Speakers

Karla González Media, Data Driven Marketing and Digital Transformation Director for Americas Heineken Mexico
Fernanda Garcia Brand Specialist Google - DV360
Karla del Valle VP of Sales, Mexico & LATAM Hivestack
Jazmin Argüelles Addressable Product Lead,TV & OOH LATAM Matterkind
Cynthia Vargas Arambula Digital Manager Grupo IMU

Event Details

Event Type Session

Track  Advances in AdTech 

View Track
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