In this session...

In a context of digital acceleration where brands are increasingly betting on transactional marketing without neglecting the emotional connection with their customers, L'Oreal and Telefónica join Groovinads to talk about the importance of gaining relevance in the market with brands that flow together with the consumer, the limits of personalization, the key role of new technologies and the future of digital marketing.

What You'll Learn from This Session...

  1. The importance of being relevant in advertising.
  2. The limits of personalization.
  3. The importance of new technologies.
  4. Digital advertising trends for 2023.

Presented with


Iván Santos-Muñoz México Country Manager Groovinads
Pablo Sanchez Liste CMO L´Oréal México
Karely Munárriz Directora de Marketing y Comunicaciones Telefonica Movistar

Event Details

Event Type Session

Track  Advances in AdTech