In this session...
Being meaningful to Gen Zers, Millennials and Alphas is the challenge of the century. Talking about the differences between these generations is common ground, but they actually want the same things:
fulfillment, happiness, appreciation and entertainment are universal goals. Yet, when it comes to content, marketing and advertising, they should be served in a bold, fresh and short way.
What You'll Learn from This Session...
- Generational trends.
- New rules of content marketing.
- Short form and retention driven storytelling.