In this session...
Like the speed of light, social media changes daily. There are new platforms, behaviors and trends appearing that no longer fit the strategies of 2019.
Businesses must continuously shift their social strategies based on the ever-changing audience behaviors and ecosystems. But how?
Learn how to effectively land your social strategy from top leaders in the influencer marketing industry as well as top brands, including Xbox and PepsiCo.
What You'll Learn from This Session...
- How to assess what’s working, what isn’t and how to keep improving.
- Identify the right platforms and trends for your strategies.
- Learn how to foster organic community growth based on audience behavior.