In this session...
Good advertisers manage to win the respect of their customers by communicating transparently, creating unique experiences and maintaining their privacy.
How to lay the foundations of a communication campaign without losing the objective of the brand? This will be just one of the questions that we will be discussing with Pilar Sánchez, CEO of Mondelēz; Miriam Mendoza, Deputy Director of Marketing for Nestlé Mexico, and Verónica Hernández, CEO of Ogilvy Mexico and Miami.
What You'll Learn from This Session...
- What's behind a brief?
- What are today's challenges?
- The stages of the brand journey.