In this session...

Good advertisers manage to win the respect of their customers by communicating transparently, creating unique experiences and maintaining their privacy.

How to lay the foundations of a communication campaign without losing the objective of the brand? This will be just one of the questions that we will be discussing with Pilar Sánchez, CEO of Mondelēz; Miriam Mendoza, Deputy Director of Marketing for Nestlé Mexico, and Verónica Hernández, CEO of Ogilvy Mexico and Miami.

What You'll Learn from This Session...

  1. What's behind a brief?
  2. What are today's challenges?
  3. The stages of the brand journey.

Presented with


Pilar Sánchez CMO Mondelēz México
Verónica Hernández-Aguilar CEO Ogilvy Mexico / Miami
Nataniel Espinoza Sr. Manager, Brand Building & Digital Communication Nestlé Mexico
Mara Fernández Associate Publisher and Director, US Hispanic and Latin America PRODU

Event Details

Event Type Session

Track  Brands & Marketers