When you’ve reached the top in entertainment and sports, how can you go on to leverage that platform into a business opportunity? Footballer Miguel Layún reached the top in professional football, playing for the national team in Mexico, Porto and Villareal, among other clubs, but now he has evolved his following into a coffee, supplements and e-sports business.

He joins AWLATAM to talk about how to convert fans into customers and how to build communities around your products.