In this session...
Consumers today are exposed to millions of stimuli as a result of the hyper-connected world in which we live, a world in which brands fight daily battles, not with their natural rivals, but to try to be heard and become relevant within a context that is oversaturated communicatively.
What You'll Learn from This Session...
- The use of technology in the homogenization and understanding of audiences in Cross media strategies allows the design to increase the effectiveness of campaigns.
- Linear media are highly effective tools when used in performance strategies, if integrated with the right conversion channels.
- It is possible to develop massive campaigns with multipurpose objectives ensuring a high degree of effectiveness.
