In this session...

An introduction to Twitch followed by a look into why gaming is an important space for brands, an overview of the global gaming landscape and a case study to illustrate best practices for agencies and brands when creating their gaming strategy.

What You'll Learn from This Session...

  1. Gamers are no longer thought of a niche tribe or members of a subculture. Gaming is in fact leading the attention economy.
  2. Brands that have understood the relevance of a gaming strategy are ahead and connecting with a very important audience.
  3. Twitch has created a tutorial to help brands create a gaming strategy that is much more effective in connecting with Gen Z and Millenials.

Presented with


Jennifer Romero Senior Creative Strategist Twitch

Event Details

Event Type Session

Track  Brands & Marketers