In this session...
An introduction to Twitch followed by a look into why gaming is an important space for brands, an overview of the global gaming landscape and a case study to illustrate best practices for agencies and brands when creating their gaming strategy.
What You'll Learn from This Session...
- Gamers are no longer thought of a niche tribe or members of a subculture. Gaming is in fact leading the attention economy.
- Brands that have understood the relevance of a gaming strategy are ahead and connecting with a very important audience.
- Twitch has created a tutorial to help brands create a gaming strategy that is much more effective in connecting with Gen Z and Millenials.
