In this session...
We know that music can be a very powerful tool to connect with consumers and have your brand be relevant in the everyday lives of consumers; especially for certain brands. Sprite is one of those brands. In this conversation with Sprite Brand Marketer Moises Montiel, we’ll talk through what Sprite built with their Limelight program, why and some of the challenges, successes and learnings they’ve had.
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We know that music can be a very powerful tool to connect with consumers and have your brand be relevant in the everyday lives of consumers; especially for certain brands. Sprite is one of those brands. In this conversation with Sprite Brand Marketer Moises Montiel, we’ll talk through what Sprite is building with their current music programs, why and some of the challenges, successes and learnings they’ve had.
This conversation is for anyone from the strategic brand development position through to creatives, legal, production and anyone else involved in the development of a brand.
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What You'll Learn from This Session...
- How to create a musical ecosystem that connect with consumers in various areas of their lives.
- Developing entertaining content that's relevant to the consumer, versus advertising to sell a product.
- How to support local and emerging musical talent.
