In this session...

Mariana Sanz and 3 global brands will share information on Gen Z that all marketers should be paying attention to.

In this forum, we'll share some of the exclusive findings from Edelman's latest research, "The Power of Gen Z, Gen Z at Work and The New Cascade of Influence." We will start a conversation with some of the brands that are leading the way in how they are engaging Gen Z today.

The world today follows a pattern of behavior — from what we watch, to what we buy, to what we listen to, to what we wear — and the decision is Generation Z's to make.

While not everyone is an influencer, at least every one today is pushing us to rethink how we understand the day-to-day of what we do.

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What You'll Learn from This Session...

  1. Open up to collaboration with younger consumers.
  2. Build trust in the social actions of brands.
  3. Design campaigns that resonate with Gen Z.

Presented with


Mariana Sanz CEO , Latin America & General Manager, Mexico Edelman
Jose Luis Leyva Global VP, Communications Grupo Bimbo
Naxla Mina Gaming Marketing Lead for Xbox LATAM Xbox
Adriana Mantilla Regional Manager, Mexico, Central America and Caribbean

Event Details

Event Type Session