In this session...
The landscape for branded content continues to change and grow in Latin America. Original content gives advertisers the chance to go beyond a traditional ad spot to be more compelling to streaming-first audiences. Hear from David Eilenberg, Roku's Head of Roku Originals, to talk about the opportunity to break through to Spanish-speaking viewers.
What You'll Learn from This Session...
- State of the branded content in LATAM.
- Importance of original content and how brands can align.
- Advertising opportunities beyond the traditional ad spot.
