Consumer attention has shifted, and a new marketing approach is needed to reach those consumers — one which focuses on relevance over reach and is predicated on where the consumer’s attention is.

In this session, Head of VaynerMedia LatAm Gabriela Fenton and PepsiCo's Rosalina Tornel will discuss how this approach is needed in today’s modern marketing landscape, giving practical examples and steps in order to drive the most relevance for your brand.