Influential and beloved NFT projects, like Doodles, are forever changing the relationship between consumers and brands. For the first time, collectors who own a piece of projects they’re passionate about are also joining engaged fan communities — and meaningful brands are being built around new IP at record speed.

As the ecosystem evolves, brands are entering an exciting new era of NFTs — moving beyond PFPs, and into projects characterized by utility, engagement, creativity and deeper connection.

In this fireside chat, join OpenSea CEO Devin Finzer and Doodles CEO Julian Holguin to discuss the changing face of IP in web3 — and what legacy brands can learn from those emerging on the blockchain.