In this session...

A brand faces different challenges at each stage of its life cycle. Even before its launch, concerns arise that should be addressed before moving forward, and it will always be necessary to find answers that lead us to formulate effective strategies.

It is important to carry out measurements at the right time, so brands have a deep understanding of their industry, their positioning and the effectiveness of their advertising campaigns to facilitate decision-making and improve ROI.

What You'll Learn from This Session...

  1. Having real and current information allows decision making to be fast and effective.
  2. Knowing the results of advertising campaigns beyond the traditional quantitative metrics will make it possible to identify good practices and replicate them in the future.
  3. There are benefits of working with an online panel, such as the reduction of time in gathering information.

Presented with


Enrique De Neymet Product Leadership Director Nielsen
Sebastián Patrón Director Advertising Week LATAM

Event Details

Event Type Future Finders Interviews

Track  Brands & Marketers