In this session...
The ways in which consumers watch TV and the buying and selling of TV advertising are colliding, presenting abundant opportunities for media owners and advertisers throughout Latin America. Rafael Pallares, Head of LATAM at Magnite, discusses how linear and streaming TV can coexist, how programmatic benefits both buyers and sellers and why live CTV presents unique challenges.
What You'll Learn from This Session...
- Programmatic delivers greater efficiencies for both the buy side and sell side.
- As linear and digital increasingly converge, advertisers now have greater opportunities to reach audiences when and where they’re watching.
- In a digitally-enabled live CTV environment, publishers have more flexibility and control at their disposal and tools are becoming more readily available to address their larger concerns.
