David Posada

For almost 20 years, David has been involved in the digital marketing industry as a leader in interactive agencies, digital publishers and media agencies. He has worked with organizations such as IAB, where he was part of the founding council in Colombia and with several universities throughout the country to help them disseminate digital knowledge. Within GroupM, he is responsible for the centralized operations of real time media buying, as well as the incubation and sale of new digital media products and services for Latin American markets. As the digital leader of the group, he collaborates with product, commercial and digital services areas so the different business units can deliver a competitive and world-class digital marketing offer in the region. Prior to GroupM, he was the digital sales manager of a major media conglomerate, led the creation of the digital area of a media agency and was general manager of a creative agency.