Adriana Naves

Adriana Naves is the Director of Content Distribution for Latin America at Roku. Adriana is an executive with more than 25 years of experience in the entertainment sector with companies such as Editora Abril, iG, Trip, Fox and Disney.

Previously, Adriana was the Vice President of Content Distribution at Fox, where she was part of the launches of major channels such as Fox Sports 2 and Nat Geo Kids. She also led the commercial strategies for the implementation of Fox Premium for the Pay TV market and Fox + for the streaming market. During her time at Disney, she was in charge of children's channel distribution and ESPN's streaming channels and products.

Adriana joined the Roku team in early 2020 and is currently responsible for the development and expansion of the content portfolio available on the Roku platform in Latin America.

Adriana is specialized in Advertising and received her Master’s in Marketing from Fundação Armando Alvares Penteado (FAAP) in Brazil, and is specialized in Financial Analysis from FGV and has a Master’s in Business Administration from BSP / University of Toronto