As the Managing Director of Twitter Mexico Paco is responsible for driving a cross-functional strategy for the market, deepening the relationship between our stakeholders and leading the growth agenda at Twitter Mexico. He is focused on expanding advertising revenue and serving Twitter´s purpose.
Prior to joining Twitter Francisco was Chief Marketing Officer at leading CPG companies as PepsiCo Foods Mexico and Conagra Foods, where he revamped the commercial strategies and played a key role to discuss consumer value plans and growth strategy.
Paco graduated in Marketing from Instituto Tecnológico y de Estudios Superiores de Monterrey. Paco’s experience offers added value to brand leaders and communication experts to engage with consumers across age groups and industries. He is @PacoJiVi on Twitter.