Specialist in outdoor advertising, strategic campaign management and media specialist, with 14 years of experience in OOH and media planning. He worked for 8 years in Group M in the specialized unit of outdoor advertising, to later give way to the Kinetic area, giving service to the group’s agencies such as MEC, Mindshare, Mediacom and Maxus.
Current Director of Marketing and Products at Clear Channel Mexico; Chairman of the “Consejo de Investigacion de Medios” (CIM) and professor at the Universidad de la Comunicación in México City. Graduate in Graphic Design with a specialty in Creativity in Communication from the Instituto de Arte Publicitario.
Throughout his career, he has participated in various advertising forums and is today one of the great exponents and opinion leaders in the sector of DOOH in Mexico.