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In this session...

Learn how the world's best brands are using the camera as the most powerful medium for reaching their customers. Hear directly from our Product team about our ecosystem of AR Lenses. Since the launch of Lenses, Snapchat has aired more than 100,000 AR experiences resulting in more than 250,000 years of playtime. What we've learned is that a mobile strategy without the camera is not a mobile strategy.

What You'll Learn from This Session...

  1. How the world's best brands are using the camera for their mobile strategies
  2. The ecosystem of AR Lenses on Snapchat
  3. The role that the camera plays within you mobile marketing strategy

Presented with


Carolina Arguelles Head of AR Monetization Product Strategy Snap, Inc

Event Details

Event Type Seminar