Tracks Venues

In this session...

Making sense of the irrational behaviors of consumers through the use of innovative methodologies and artificial intelligence.

What You'll Learn from This Session...

  1. Understand consumer irrational behaviours
  2. Applying AI
  3. Building brands based upon consumer real needs

Presented with


Lina Roncancio Head of Data & Insights Lab Discovery Networks México

Event Details

Event Type Workshop