In this session...
In this conference the new challenges of the audiences will be analyzed and strategies will be proposed to face them: 4 communication codes for the new audiences, the importance of narrative / storytelling, memes and new formats of communication and interaction, old and new problems (from the measurement of audiences to adblocking), emerging phenomena (echo chambers and narrative wars) and, finally, the new profile of the advertising strategist.
What You'll Learn from This Session...
- In this conference the new challenges of the audiences will be analyzed and strategies will be proposed to face them:
- 4 communication codes for the new audiences, the importance of narrative / storytelling, memes and new formats of communication and interaction
- old and new problems (from the measurement of audiences to adblocking), emerging phenomena (echo chambers and narrative wars) and, finally, the new profile of the advertising strategist.
