In this session...
It has never been easier to connect with people, and yet, it has never been harder to retain their attention. In a world full of channels and messages and in which people are more empowered and critic than ever, connecting is no longer just about finding the common ground that a brand has with its audience. It’s about building the right credentials to be aligned with people’s beliefs, values and behaviors, so conversations can run on a much deeper level of engagement with a relevant audience.
What You'll Learn from This Session...
- Audiences today are less willing to give attention to brands unless they share their values, beliefs and can have a common ground for conversation beyond the product/service they provide.
- For brands to address audiences today is really important to build the right credentials.
- In Twitter, purpose and culture travel fast, and connecting with people's beliefs is easy and necessary.
