Tracks Venues

In this session...

It has never been easier to connect with people, and yet, it has never been harder to retain their attention. In a world full of channels and messages and in which people are more empowered and critic than ever, connecting is no longer just about finding the common ground that a brand has with its audience. It’s about building the right credentials to be aligned with people’s beliefs, values and behaviors, so conversations can run on a much deeper level of engagement with a relevant audience.

What You'll Learn from This Session...

  1. Audiences today are less willing to give attention to brands unless they share their values, beliefs and can have a common ground for conversation beyond the product/service they provide.
  2. For brands to address audiences today is really important to build the right credentials.
  3. In Twitter, purpose and culture travel fast, and connecting with people's beliefs is easy and necessary.

Presented with


Martin Jaramillo Head of Brand Strategy Twitter SpLatam Twitter

Event Details

Event Type Seminar

Track  Brand Purpose