Global Keynote Series: Predict Intent. Drive Growth > Events: LATAM 2019 | Calendar / Advertising Week

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Advertising Week LATAM 2019

Global Keynote Series: Predict Intent. Drive Growth

Thursday, 21 February at 9:00 AM
COLOüRs Keynote Stage

Miguel Alva

In this session...

How to leverage the power of machine learning to predict intent and deliver a seamless experience for users as well as growth for companies.

What You'll Learn from This Session...

Intent is redefining the traditional funnel
In today's media plans, consumers dictate reach and frequency
Focus on business outcomes, stop marketing to the average and focus on automation to deliver growth

Presented with

Speakers

Miguel Alva Country Marketing Director Mexico, Colombia and Central America Google

Event Details

Event Type Seminar