Tracks Venues

In this session...

How do you create digital content for a brand without sacrificing the creativity of the content? In this seminar we will analyze the eternal battle between content creators and brands seeking to promote their product. This panel will include the participation of two members of Enchufe TV, the largest YouTube channel for comedy sketches in the Spanish-speaking world, recognized within the industry for their creativity with brand content.

What You'll Learn from This Session...

  1. What is digital content?
  2. How do brands integrate their products into digital content?
  3. How do content creators integrate brands within their creativity and content?
  4. What can we be doing to improve our brand integration, audience retention and engagement within digital content?

Presented with


Andrés Centeno Executive Producer Enchufe TV
Bastian Manintveld Executive President 2btube
Jorge Ulloa Director Enchufe TV
Juan Manuel Rowland Talent, Production & Business Development EVP for the Americas 2btube

Event Details

Event Type Workshop