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In this session...

Twitter launches it’s first OOH (Out of Home) advertising campaign in the country side by side with Clear Channel, involving the voice of citizens through the hashtag #MexicoPregunta. From the hand of IAB we will take you in the creative process of this alliance.

Twitter invites people to be active participants in the Presidential Debate of Mexico through the hashtag #MexicoPregunta. The citizens generated questions about the information that was discussed in real time, conversations were interrelated among the twitter users and the topics that they would like the presidential candidates to address during the electoral process were exposed.

Clear Channel Mexico as reference company in DOOH, selected through a curator the most outstanding tweets during the live broadcast. These twitts in turn have been published immediately in all the digital billboards of the company, promoting together with Twitter the participation of citizens.

This campaign was amplified in the main cities of the country. In this way Twitter launches for the first time a campaign in DOOH achieving an additional scope never imagined. View Less

What You'll Learn from This Session...

  1. Creativity
  2. Mobile
  3. DOOH
  4. Social Campaing
  5. Multiplatforms


Antonio Jimenez Regional Vice President Latin America Clear Channel
Pedro Castro Senior Marketing Manager, Twitter Spanish Speaking Latam Twitter
Gabriel Richaud CEO IAB México

Event Details

Event Type Workshop