In this session...
Today, everyone talks about AI, Machine learning and Big Data, but few know how to use the power of these technologies to generate impact on businesses. We’re able to do it, not only because of our technology and platform, but because we are powered by people.
We’ve always been in the business of moving people - and now, you can know how to use the power the data based to move them to the stores, turning their locations into the destination.
Introducing: Destination-based marketing.
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Today, everyone talks about AI, Machine learning and Big Data, but few know how to use the power of these technologies to generate impact on businesses. We’re able to do it, not only because of our technology and platform, but because we are powered by people.
We’ve always been in the business of moving people - and now, we’re using the power of Waze to move them to the stores, turning their locations into the destination.
Introducing: Destination-based marketing.
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What You'll Learn from This Session...
- Destination-based marketing is here to stay because it's a powerful possibility to impact consumers in their "last mile to store." and providing brands with tools to interact with customers before, during & after the sale, to improve their experience.
- The beauty of the omnichannel: it is knowing that the consumer has his own "flow", his priority and his logic. It's your way of doing things, your way of buying, and it's time to come and go. Putting the consumer at the center of the strategy (as everyone
- Some brands are already on the move around the world in 2018: In the US Waze advertising campaigns were measured by a third-party and found to deliver an impressive Lift in Store Visits: For example: +35% for Fuel Stations & Convenience Stores, +36% for
- In today’s mobile world, everyone knows where you are located, but only Waze knows where you are going. This means we know exactly which stores our Wazer will pass along the way and the special context of each drive (near home or far from home, on a long
