In this session...
Advertisers, media and agencies will need to work together to define the optimal patterns of media, in order to move marketing and performance KPIs
In this process, we need to understand the role of each provider in a market symphony to make meaningful songs for the brands
What You'll Learn from This Session...
- Different strategies require different media mix
- How works media synergies together to improve the communication
- One media pattern for each KPI
- For multiple KPIs we need multiple media efforts
