This seminar will discuss how in times of deep existential crisis the value and relevance of global advertising and marketing, the historically neglected and boring B2B becomes the trojan horse of growth and the avant-garde of the next chapter of our industry as the only marketing vehicle capable of unifying technology, entrepreneurship and creativity.
The new B2B transforms creative ideas into something really humanly relevant and sexy. B2B not only has the power to connect intimately with the target but also inspires the essence of business and with it the foundations of society in general.