In this session...
AppNexus, a Xandr company, has led the industry in quality, trust, and transparency initiatives, working hand-in-hand with publishers to ensure that premium advertisers can access brand-safe, curated, and highly viewable programmatic inventory.
It’s quite remarkable to see how far we’ve come. Join Patrick Casal as he takes us on a journey from programmatic advertising’s wild west to today, where clients like Microsoft and Linkedin proudly operates a transparent, premium marketplace.
What You'll Learn from This Session...
- Understand the current challenges of a murky ad tech ecosystem
- What is the latest being done around Brand Safety, Transparency and Fraud
- Understand what 100% Programmatic model looks like and if it is a fit for your business