In this session...
2019 is going to be a year of disruptive change in the world of digital planning, buying, and ultimately measurement. As privacy regulations get stricter, walled gardens get higher, and access to data continues to shrink, the way marketers approach digital media must follow suit. Join Nielsen’s Andy Dubickas to learn what questions you should be asking about your digital measurement strategy in 2019.
What You'll Learn from This Session...
- What today’s measurement landscape looks like
- How marketers are attempting to solve for these challenges today
- How Nielsen is helping prepare marketers to analyze and optimize their marketing and media strategy through data
