This talk will explain in simple terms what artificial intelligence is and how companies can benefit from these advances in the digital advertising ecosystem.

Xaxis is a pioneer in the application of AI in the field and has been developing its automated optimization platform, Copilot, for more than 3 years. Copilot is 100% supported by the progress of the AI ​​and applies this through programmatic media purchasing, taking full advantage of the variety of audiences and available inventory, to achieve the real business objectives of its customers.