Nick Louisson

Nick Louisson is the Director of Agency Services at ISBA, where he champions transparency in advertiser-agency relationships. ISBA is the only trade body that represents brand owners advertising in the UK. As the media landscape continues to fragment and become more complex, transparency remains critical to advertisers as they seek to optimise their marketing effectiveness. ISBA’s update to Media Services Framework in March, 2025 helps advertisers govern their agency relationships with transparency at the centre.