Eshita Kabra

Eshita is the Founder and CEO of the award-winning app By Rotation,
the world's largest shared wardrobe for rental and resale available in
the UK and US.

Inspired by a love for fashion that doesn’t weigh on her
conscience and with an approach grounded in practicality
over indulgence, Eshita founded By Rotation as a side hustle in April 2019. Having travelled to her motherland Rajasthan, India, for her honeymoon and witnessed the first-hand effects of textile waste, Eshita felt compelled to
change, and bring about change.

A “third culture kid”, Eshita is especially focused on creating a conscious and inclusive community that democratises fashion without harming planet. Named by Refinery29 as one of the ‘14 Powerful Women Leading The Fight For Sustainability alongside Greta Thunberg, Stella
McCartney & Jane Goodall and a Marie Future Shaper, Eshita is also a Forbes 30 Under 30 for Technology and Drapers 30 Under 30.