Lori Meakin

Lori is a multi-award-winning strategist with decades of experience working with senior leaders at some of the world’s biggest and most successful brands. In 2010 Lori co-founded the globally acclaimed brand and ad agency Joint, where she worked with clients including Amazon, Vue, Google and Reach. Her work with Amazon resulted in commercially and critically successful ads including ‘Vicar & Imam’ that became a global cultural talking-point and is the most successful technology ad tested in System 1’s database; and Prime’s ‘Rapunzel’, which won multiple awards including a Gerety that celebrates ‘the best in advertising that resonates most with a female audience’.