In this session...
Keeping people engaged with long-form content is harder than ever. Mat Watson and Carwow have built a loyal following of millions across various channels by consistently delivering trustworthy advice. When it comes to high-value purchases like cars, trust and authenticity matter more than ever.
Hear first-hand from Mat Watson on his approach to building this community; how long-form content is evolving and how emotional connection plays a critical role in guiding consumers through complex buying decisions.
What You'll Learn from This Session...
- the power of having a face to a brand
- using content to engage both emotional and rational minds
- attention over viewability
