In this session...
Television is experiencing its biggest revolution since the arrival of colour. Welcome to the digital frontier, where the lines between traditional and streaming TV are blurring, reshaping not just how we watch, but how advertisers connect with audiences. Emma Newman, CRO at PubMatic, will be joined by industry leaders Alex Wright, Programmatic and Data Leader at Channel 4 and Chris Keenan, Managing Partner, Global Solution Design & Development at GroupM to explore the seismic shifts in viewer behaviour across platforms.
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From the explosive growth of Connected TV to the rise of game-changing programmatic solutions, our panel of experts will illuminate how broadcasters and media buyers are not just adapting to this new reality – they're actively shaping it.
Don't miss this insight-packed session on TV's next golden age, where precision targeting meets unrivalled reach. You'll gain actionable strategies to thrive in the evolving TV ecosystem and stay ahead in the digital age of television.
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What You'll Learn from This Session...
- Learn how the merging of traditional and streaming TV creates new advertising opportunities combining precision targeting with mass reach.
- Discover actionable programmatic strategies from PubMatic, Channel 4, and GroupM experts to navigate the evolving TV landscape.
- Understand how industry leaders are proactively shaping television's future, not just responding to changing viewer habits.
