In this session...
This insightful conversation will cover a range of critical topics, including the evolution of measurement standards, the shifting causes of commercial success, and how data has become a central focus in shaping strategies. Panelists will share their approaches to evaluating new platforms, identifying essential data for decision-making, and determining what constitutes "quality" in digital AV platforms.
The panel will also discuss how new metrics help them understand how to get the best return from their budgets.
What You'll Learn from This Session...
- How data has become a central focus in shaping strategies
- How to identify essential data for decision-making
- How new metrics help them understand how to get the best return from their budgets
