In this session...
How do you take a brand proposition and turn it into an award-winning movement? British Airways and MG OMD invite you to step inside the creative and media partnership that brought "A British Original" to life.
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Hear how a bold vision, innovative media strategies and a celebration of originality transformed a brand proposition into multi-award-winning campaigns that captured hearts and minds across the UK and beyond.
Discover insights, learnings and find out how media and creativity can transform a brand’s story.
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What You'll Learn from This Session...
- How British Airways and MG OMD’s collaboration delivered a record-breaking number of executions that captured hearts and minds
- The key lessons behind creating award-winning campaigns and how creativity and media strategies work together to drive success
- The trends shaping advertising and marketing in 2025 and get a glimpse of what’s next for British Airways
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