Tracks Venues

In this session...

Discover the power of inclusive marketing! Join industry leaders to explore how involving disabled people in product creation sparks innovation and drives authentic connections. This session unpacks strategies to create impactful, accessible campaigns and products that resonate with everyone. Gain insights to expand your brand’s reach while championing diversity, equity, and inclusion.

Inclusive marketing is more than a trend—it's a game-changer. In this engaging panel session, we’ll explore how collaboration with disabled people leads to groundbreaking products and campaigns. Learn from industry experts and lived experiences about strategies that foster inclusion, drive innovation, and create authentic consumer engagement. Discover actionable steps to embed accessibility into your creative processes, helping your brand build trust and loyalty while delivering on the promise of diversity. Join us to reimagine marketing for a truly inclusive future. View Less

What You'll Learn from This Session...

  1. Practical strategies: Learn actionable ways to integrate disabled people into the creation of products and campaigns, enhancing accessibility and inclusion.
  2. Consumer insights: Understand the diverse needs of disabled audiences to build authentic connections and drive customer loyalty.
  3. Innovation through inclusion: Discover how inclusive practices spark creativity and lead to products that benefit everyone.
  4. Inclusive campaigns in action: Gain real-world examples and success stories to inspire your next marketing endeavour.
  5. Business benefits: Explore how embracing accessibility boosts brand reputation, market reach, and overall impact.

Presented with


Speakers

Karen Fraser MBE Trustee Research Institute for Disabled Consumers
Gordon McCullough CEO Research Institute for Disabled Consumers
Craig Noonan Director of Brand Evri
Masuma Ali Panel Member RiDC

Event Details

Event Type Session

Track  Brands & Marketers