In this session...
Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment. But that couldn’t be further from the truth. In reality, they’re the most connected, creative, and influential generation yet, shaping the future of culture, commerce, and brand growth. In this session, we’ll share exclusive insights into Gen Z’s digital behavior, how they drive real business outcomes, and why Snapchat is the platform where brands can build lasting connections with them.
What You'll Learn from This Session...
- Exclusive Insights on Gen Z – Understand Gen Z’s digital behaviors, what drives their engagement, and why they seek authentic connections online.
- How Brands Can Win with Gen Z – Discover actionable strategies, from leveraging Little Joys to proven ad effectiveness, to create impactful brand moments on Snapchat.
- The Shifting Digital Landscape – Explore how Gen Z navigates social platforms, what they expect from brands, and why authenticity and real connections matter more than ever.
