In this session...
What are insights for, again?
Marketing budgets are being cut and you are being tasked to do more with less, so optimizing every dollar spent is critical. Shortening the time to determine what’s working gives you a competitive edge. Adopting more automated and AI-enhanced brand lift measurement gets you faster insights now for better outcomes later.
This Q&A session will scrutinize both the How’s and the Why’s for measuring campaign effectiveness and address how to get the most out of investments in tools and technology.
What You'll Learn from This Session...
- Solid brand-lift data can be used alongside econometric models and mapped to an advertisers’ headline KPIs over time.
- Table stakes for effectiveness insights: tied back to the media plan, matched to your audience definition, delivered on time.
- AI helps us cut to the chase when we have even more and richer insights to work with. Before we jump to take faster action, make sure that we can test the effectiveness of these decisions (while enjoying the efficiency in getting there!)
