In this session...
In a recent audience poll, Highsnobiety discovered that 92% of cultural pioneers identify as fans of a brand without ever feeling the need to purchase it. Fandom and brand loyalty are no longer defined by sales but rather by its cultural value. How can brands move away from a sales first approach to earn cultural credibility? Munise Can, SVP and GM, Highsnobiety Europe will share how brands can use its unique identity and values to create its own cultural moment.
What You'll Learn from This Session...
- Understanding the power and value of cultural currency
- Understanding that fandom and purchase do not always go hand-in-hand
- Inside look at how cultural pioneers set trends that become part of culture
.png){kind=logo}
