In this session...
Creative remains the most critical component of effective advertising today. We know the harder you work on your creative, the harder it works for you. Keeping that in mind, understanding how to sustain creative effectiveness is more important than ever. We're going to deconstruct what effective creative looks like on our platform, and the strategies brands and marketers can use to sustain creative attention on TikTok.
What You'll Learn from This Session...
- Importance of creativity in driving ROI
- Defining effective creativity for short-form video platforms
- Practical solutions for brands and marketers on how to create effective creative
