In this session...
The sell side is driving innovation that brings intelligence and decisioning closer to the ad impression, creating new efficiencies and unlocking greater value. This shift doesn’t diminish buy-side influence; it strengthens it. By leveraging AI-driven decisioning, enhanced transparency, and richer data, marketers gain more control over how and where they invest, ensuring a future-proof approach, all while delivering more revenue to working media.
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Join Andrew Casale, President and CEO of Index Exchange, as he explores how this evolution is fostering a more dynamic and collaborative programmatic ecosystem; one where buyers, media owners, and DSPs all benefit from smarter, more efficient decisioning.
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What You'll Learn from This Session...
- The Shift Toward Sell-Side Decisioning
- AI-Driven Transparency and Control for Marketers
- A Collaborative Programmatic Ecosystem
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