In this session...
Gen Z & Gen Alpha are leaving social media behind. They spend more time on Roblox and Fortnite than on YouTube and TikTok combined.
So how are some of the world’s most iconic brands leveraging virtual worlds and gaming to connect with tomorrow’s consumers?
Join Charles Hambro as he unpacks the data behind gaming’s rise as a marketing powerhouse, what’s next for 2025, and how brands can measure success.
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From the USTA and Versace on Fortnite to Walmart and e.l.f. beauty driving real-world sales on Roblox—we’re breaking it all down.
Gen Z loyalty? It’s with the brands activating in virtual worlds.
Find out how brands and agencies can cut through the noise with a data-driven approach to this new marketing channel.
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What You'll Learn from This Session...
- How brands are leveraging gaming and virtual worlds to increase sales.
- How many brands entered virtual worlds in 2024?
- The gaming platforms with the highest brand activity.
- The virtual tactics brands used to drive cross-funnel results.
- Which brands were the most active in virtual worlds? (Note: it's not who you'd expect.)
