In this session...
Join us for an insightful session on the top marketing trends that will shape the future. Discover how AI, incrementality and creators are redefining the advertising landscape. Learn strategies to engage Gen Z, optimize brand performance, and leverage creative diversity for better results. This session will equip you with the knowledge to maximize your marketing investments and navigate challenges.
What You'll Learn from This Session...
- Companies with the highest AI maturity are experiencing 4.7 times greater growth than their less mature counterparts, highlighting the transformative power of AI in optimizing ad delivery and creative processes.
- Shifting to incrementality as a source of truth can lead to a 20% increase in incremental sales, emphasizing the importance of understanding the true value of advertising investments beyond last-click attribution.
- Diversifying creative content is crucial, as campaigns with more than 20 creatives have shown a 29% lower cost per incremental conversion, demonstrating the impact of varied and engaging content on reaching broader audiences.
