In this session...
People assume that new will replace old. On social, stories offered an alternative to posts, niche apps were expected to grab more seats at the table, video replaced text, and AI influencers have started pushing out content faster than real ones. It’s easy for businesses to jump the gun. But consumer attitudes and behaviors move slower than the technologies driving them and old habits really do die hard. We’re serving up the top changes occurring over the last year, and suggesting ways for brands to prepare for what’s next.
What You'll Learn from This Session...
- We’re using the same apps, but using some of them more over time and for different reasons.
- There’s misalignment between the apps companies use, the apps consumers use, and the ones business decision-makers use for research
- Trending videos are about more than likes. Brands need to start looking more at metrics like watch time and video completion rates over number of followers when they pay to promote their videos.
- Brands can future-proof their brand by knowing how people feel about AI-generated content and the apps or media they’re most likely to use if any bans occur.
