In this session...
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
This talk challenges the conventional automation-first mindset and offers a fresh approach to using AI as a catalyst for creativity in your digital campaigns.
Through real-world examples, discover how combining AI-driven optimisation with human insight can elevate your marketing. From crafting resonant ad copy to personalisation with audience data, learn to boost your creative output rather than replace it.
What You'll Learn from This Session...
- Balancing Human Creativity and Automation: Explore the essential role of human creativity in marketing and how to effectively blend it with automation to elevate your campaigns.
- Enhancing Creative Output: Discover strategies for using AI to boost your creative capabilities, enhancing your digital campaigns while preserving the essential human touch.
- Practical Insights and Case Studies: Gain inspiration from real-world success stories showcasing how leading brands and marketers are moving beyond automation and using AI as their marketing creative partner.
