In this session...
Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
What You'll Learn from This Session...
- How evolving TV viewing habits are reshaping effective planning and measurement
- How new data-driven tools and measurement are empowering both the buy and sell side
- How emerging strategies are disrupting TV, connecting audiences and driving more effective omnichannel decision-making and ROI
